Aquloo needs to add more products to their catalog in Seller Central. Which component in the navigation bar will they access?
Advertising
Reports
Inventory
Orders
True or false? The product detail page should NOT include “what’s in the box” shots as it may lead to confusion for shoppers.
True
False
Canent Global is interested in selling products on Amazon. What is the first thing they should confirm?
Whether their products are eligible to be sold on Amazon.
Whether they will leverage Fulfillment by Amazon.
Which advertising strategy they will follow.
Which selling plan they should use.
Noelle is an advertiser at a hair care brand, and is looking to drive more sales of her brand’s shampoo line. She wants to better understand the cadence for replenishment of her shampoo so that she can better create advertising to reengage shoppers when they may be looking to buy again. What should Noelle look at in ARA Premium?
Market basket analysis
Item comparison
Repeat purchase
Traffic diagnostics
True or false? Advertising agency employees can create Seller Central accounts on behalf of their clients.
False
True
Which of the following is an optimal main image?
C
B
A
Eduardo is an advertiser at a major consumer packaged goods company. He is looking to run a cross-promotional campaign to promote products that are frequently purchased together. Which part of ARA Premium would be most useful for him to review to best understand these trends for his brand?
Retail insights
Traffic diagnostics
Geographic sales metrics
Market basket analysis
Eduardo is an advertiser at a major consumer packaged goods company. He is looking to run a cross-promotional campaign to promote products that are frequently purchased together. Which part of Amazon Brand Analytics would be most useful for him to review to best understand these trends for his brand?
Retail insights
Traffic diagnostics
Geographic sales metrics
Market basket analysis
Electronick is a wholesaler that works directly with an Amazon representative. EverRight owns their brand and inventory. What is EverRight’s role in this scenario?
Not enough information
Seller
Vendor
True or false? Only businesses can shop on Amazon Business.
False
True
Moriah is a Seller Central user utilizing Amazon’s fulfillment centers to pack and ship their products to customers. Which best describes Moriah?
Amazon seller using Fulfillment by Amazon
Amazon vendor following a retail model
Amazon seller using Merchant Fulfilled Network
Which of the following examples best articulates the use of an alternative purchase report?
A bedding company used the alternative purchase report to see the effectiveness of their localized ad campaign.
A home manufacturer used the alternative purchase report to learn shoppers preferred higher end refurbished models, which this brand did not sell.
An importer of teas uses the alternative purchase report to learn that loyal shoppers purchased their green tea roughly every two months.
A computer hardware manufacturer used the alternative purchase report to learn that shoppers would often buy their main keyboard product, but would not as frequently purchase the complementary mouse product.
Alecia is selling her products on Amazon, using her own resources to fulfill orders. Which of the following best describes Alecia?
A seller leveraging Merchant Fulfilled Network
A vendor leveraging Amazon retail
A seller leveraging Fulfillment by Amazon
A vendor leveraging Fulfillment by Amazon
What factors should be considered by a seller when selecting a selling plan in Seller Central?
If they have budget for a monthly subscription fee.
How many items they will sell each month.
How many categories they plan to list products in.
Whether they want to pay selling fees.
How could a Seller Central user benefit from the information found under the Performance section of the navigation bar?
Sellers can view reports such as payments and tax reports.
Sellers can view their ratings based on inputs such as customer feedback and claims.
Sellers can see how their advertising campaigns are performing.
Which of the following allows vendors to run sponsored ads that appear on Amazon product detail pages and within shopping results?
A+ enhanced marketing content
Advertising
Merchandising
Maria works at an advertising agency that represents a Vendor Central user. Which tool can she access to view the client’s inventory data and catalog quality?
Amazon Retail Analytics (ARA Basics)
A+ Content Manager
Advertising console
Business advisor
True or false? Vendors will use Fulfillment by Amazon (FBA) or Merchant Fulfilled Network (MFN) to ship products to customers.
False
True
Raphael is an advertiser at a regional apparel retailer. A strategic initiative is to expand their brick-and-mortar presence to new locations next year. Which part of ARA Premium would be most useful for him to review?
Geographic sales metrics
Market basket analysis
Retail insights
Traffic diagnostics
Raphael is an advertiser at a regional apparel retailer. A strategic initiative is to expand their brick-and-mortar presence to new locations next year. Which part of Amazon Brand Analytics would be most useful for him to review?
Geographic sales metrics
Market basket analysis
Retail insights
Traffic diagnostics
Central user can update a product image and see it live immediately.
True
False
Which of the following is not a benefit of ARA Premium?
Comparing metrics before, during, and after a campaign against an indexed baseline of performance.
Enabling advertisers to see what other ASINs are commonly viewed alongside a specific product.
Detailing the percentage of purchases that are made as repeats versus first time customers.
Providing visibility into the most commonly used shopping queries across Amazon
variations of the product are grouped.
An ASIN under which all products within a category are grouped.
The first ASIN created in a category.
Kendrick prefers to manage storage, logistics, and shipping for products he sells on Amazon. Which shipping method is he using?
Seller fulfilled Prime
Fulfilled by Amazon
Merchant fulfilled network
Which of the following best describes conversion share?
Percentage of all clicks that an ASIN received relative to a particular shopping query.
The share of conversion an advertiser receives from one ASIN relative to views of the product detail page.
Percentage of all conversions an ASIN received relative to a particular shopping query.
The share of conversions an advertiser receives from one ASIN relative to another of their own ASINs.
receives from one ASIN relative to views of the product detail page.
Percentage of all conversions an ASIN received relative to a particular shopping query.
The share of conversions an advertiser receives from one ASIN relative to another of their own ASINs.
What is the minimum number of customer reviews a product should have to be considered retail ready?
15 reviews
25 reviews
10 reviews
18 reviews
Fabian is checking his client’s product detail page for retail readiness. Which of the following issues should he flag as needing improvement to be considered retail ready?
There are 5 items left in stock.
There are 15 customer reviews.
Product is rated 4 out of 5 stars.
Enhanced content includes a video..
Which of the following is not a benefit of retail insights?
Understanding the impact of advertising across awareness, consideration, and sales metrics.
Understanding shopping activity for your products before, during, and after your campaign to help identify the correlation to advertising.
Understanding the delta between non-campaign performance and campaign performance.
Understanding trends of key business levers, such as price and its impact on sales performance over time.
John is proposing an advertising campaign that leverages multiple Amazon retail programs. Which of the following are programs he may choose to include?
Prime Video
Prime Now
Amazon Music
Amazon Business
What section of Vendor Central allows users to access Amazon Vine?
Payments
Merchandising
Quick links
Advertising
Which of the following is included on a product detail page?
Featured Offer
Images
Order history
Stores
Nina is setting up an advertising campaign for her vendor client. What access and permission will she need to manage their product detail pages?
Seller Central, Inventory
Seller Central, Advertising
Vendor Central, Contributor
Seller Central, Contributor
Which metric highlights how frequently an advertiser’s products show up in organic widgets such as recommendations or “frequently bought together with”?
Search impressions
Conversion rate
Earned media impressions
Glance views
Which type of selling partner must be invited to sell on Amazon?
Vendor
Seller
Not enough information
Jeremy needs to confirm whether his client, a seller named Comps Now, is presenting the Featured Offer for a specific product. Where should Jeremy look?
Store
Amazon homepage
seller landing page
product detail page
Examine the product detail page below. Which of the following elements is not retail ready?
Title
Images
Reviews
Rating
Darnell wants to ensure his client, a Vendor Central user, is presenting the Featured Offer (“Buy Box”) for a particular product. What suggestion(s) should he provide?
Leverage bulk buys to improve operational efficiency.
Create variations for the product.
Accept recommendations offered through the business advisor tool.
Update keywords to improve discoverability.
True or false? A minimum of 4 product images is suggested for a product to be retail ready.
True
False
be most useful for her to review?
Retail insights
Traffic diagnostics
Sales diagnostics
Geographic sales metrics
Pratiksha is an advertiser that recently received budget approval to run a campaign on Amazon. Before investing, Pratiksha wants to understand the current drivers of performance to determine where there is the greatest opportunity. Which part of Amazon Brand Analytics would be most useful for her to review?
Retail insights
Traffic diagnostics
Sales diagnostics
Geographic sales metrics
True or false? Agency professionals must contact Amazon to request access to their client’s Seller Central account.
False
True
Allido, Inc. sells products on Amazon that they store in their own warehouse. Amazon carriers collect the products from Allido’s warehouse in order to ship them to customers. Which shipping method is this describing?
Fulfilled by Amazon
Seller fulfilled Prime
Merchant fulfilled network
Yes, it is safe for Theo to assume the product is permitted.
Not necessarily. Theo should not assume that a product is permitted just because it once was.
What is the name of the portal that Amazon sellers use to create listings, manage orders, and correspond with buyers?
Seller Central
Vendor Central
Seller Console
Advertising console
Shunsuke is an advertiser at a kitchen appliance company. He ran an awareness campaign to promote his brand’s award winning toaster. A few months after the campaign ended, he noticed that the baseline performance was overall higher on glance views and conversion rate across many of his products. What is this likely to mean?
Shunsuke’s brand’s presence had grown on Amazon as a result of the campaign from months prior.
There is a reporting error.
Another advertiser must be promoting Shunsuke’s brand.
Campaigns in the same category are driving awareness of Shunsuke’s brand.
True or false? The metrics in retail insights are ad attributed.
False
True
Which of the following action(s) can a Vendor Central user take to manage products?
Create variations
Ship products
Update availability
Manage images
In Vendor Central, where should a user navigate to in order to access the advertising console?
Reports
Advertising
Merchandising
Payments
Match the retail program with its description.
Prime Now – offers two-hour delivery from a local courier
Amazon retail site – Amazon’s primary shopping site
Amazon Business – provides business-only selection and free two-day shipping
Lamar recently launched a Sponsored Products campaign to boost sales of a new product, but the only ASIN in the campaign has gone out of stock. What will occur?
The campaign will end.
Lamar will be notified, but the campaign will continue to run.
The campaign will pause until inventory is replenished.
The campaign will continue to run.
Koepp has noticed a number of negative reviews and low ratings for one of their products. It turns out that some customers feel that the product isn’t functioning as expected after 6+months of use. What would be the best approach for Koepp to improve the product’s retail readiness?
Koepp can improve the product images and description to more accurately reflect the product.
Koepp can add variations of the product.
Koepp can act on the feedback by making product improvements that address the issue.
Koepp can help boost the number of reviews using the Amazon Vine program.
GamezCo is presenting the Featured Offer (“Buy Box”) on a gaming console they sell. Which of the following is true? (Select 2)
GamezCo paid a fee to present the Featured Offer (“Buy Box”).
GamezCo is the only seller for this product.
GamezCo receives credit for sales.
When a customer clicks “Buy Now,” they will be purchasing from GamezCo.
What is the minimum star rating a product should have to be considered retail ready?
3.5 stars
3 stars
4 stars
4.5 stars
She wants to better understand the cadence for replenishment of her shampoo so that she can better create advertising to reengage shoppers when they may be looking to buy again. What should Noelle look at in ARA Premium?
Item comparison
Market basket analysis
Repeat purchase
Traffic diagnostics
“frequently bought together with”?
Conversion rate
Earned media impressions
Search impressions
Glance views
Bianka sees that her client has not been selected to present the Featured Offer (“Buy Box”) on their product. What suggestion(s) should she give to her client?
Increase the price of the product
Ensure pricing is affordable
Ensure the product is in stock
Stop selling the product
Koepp has noticed a number of negative reviews and low ratings for one of their products. It turns out that some customers feel that the product isn’t functioning as expected after 6+months of use. What would be the best approach for Koepp to improve the product’s retail readiness?
Koepp can improve the product images and description to more accurately reflect the product.
Koepp can act on the feedback by making product improvements that address the issue.
Koepp can help boost the number of reviews using the Amazon Vine program.
Koepp can add variations of the product.
True or false? The product detail page should NOT include “what’s in the box” shots as it may lead to confusion for shoppers.
True
False
Fabian is checking his client’s product detail page for retail readiness. Which of the following issues should he flag as needing improvement to be considered retail ready?
There are 5 items left in stock
Product is rated 4 out of 5 stars.
There are 15 customer reviews.
Enhanced content includes a video.
What is Amazon’s version of a SKU (stock keeping unit) that is used to identify unique products on Amazon?
AZIN
ASIN
ASKU
ASON
Amazon Brand Analytics can report on which geographic sales data?
Time Zone
Province
Zip Code
State
True or false? Enhanced content is a customizable section that selling partners can use to create positive customer experiences that empower shoppers with enough information to make an informed buying decision.
