Business Canvas Essentials is an informative and practical document for all those dreamers, visionaries and entrepreneurs who want to create and implement new business adventures away from the traditional business models, exploring new proposals to understand and represent the different business units in an easy and practical way.

The growth and development of innovation in all areas that surround our daily actions and feelings are evolving dramatically, which makes it imperative to research and develop new business models that interpret and visualize these changes so that they can be represented in a written form.

The content of this material provides a general overview and illustration of the different business models and helps to understand the nature of these models. It explains traditional and experimental models, as well as their dynamics, various innovation techniques, how to position the model in a highly competitive environment and how to approach the reform of a company’s business model.