Google Digital Garage- The Fundamentals of Digital Marketing Certificate Solution
Marketing is one of the essential parts of running any business from the time immemorial. From day one company require various marketing skills, and it is still the same; just the ways are changed. We live in is the 21st century, and everything is affected by the trend of digitalization. The marketing has also shifted online, making it more reachable to the audience and more cost-effective than the old marketing methods.
About The Fundamentals of Digital Marketing Certification Course
The Digital Marketing course is accredited by various renowned and Open Universities from all around the world. The course contains 26 modules and will take just 40 hours which will teach you the following:-
- Gives you an overview of Digital Marketing.
- Guides you to form and apply the best marketing strategies.
- Tells you the importance of content marketing and help you learn the best strategy for your content marketing.
- It provides a preview of all the types of advertisements and how it works.
- Tells us the importance of Email and Local marketing.
The course is of a 40 hours duration, and you need to take a test after completing the test. The test will provide you a certificate which shows that you have a fundamental knowledge of digital marketing.
Motive Of Providing The Fundamentals of Digital Marketing Exam Solutions
For the sole purpose of practicing for the exam, we are providing you the latest questions asked in the exam along with the solutions provided by the experts. Now you can practice for the exam without any care and score well in the exam. If you find any issue in any question or answer while practicing, feel free to contact us. We wish you all the best for the exam.
The above question is related to “Google Digital Garage Final Exam“. You can find all the updated questions and answers related to to “Google Digital Garage Final Exam” on the “Google Digital Garage Final Exam” page. If you find the update in question or answers, do comment on this page and let us know. We will update the answers as soon as possible.
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Final Exam Answers
What’s the biggest challenge for most businesses when going online?
- Planning a budget
- Developing a plan
- Optimising a website
- Defining a customer base
Web analytics can tell you many things about your online performance, but what can analytics tools not tell you?
- What your customers are doing on your website
- Where your customers have come from before visiting your website
- Where your customers go after leaving your website
- What your customers are looking for on your website
Website hosting servers have their own unique IP address, what does this address consist of?
- Numbers and letters
- Numbers
- Letters
- Letters and symbols
When defining a strategy for your business, how can competitor analysis help you establish a USP (or Unique Selling Point)?
- It can enable you to offer discounts that compete directly with your competitors’ pricing
- It can identify how your offering is different in comparison to your competitors
- It can give you deeper insight into the market and their approach
- It can reveal which additional regions you could be operating in so that you can grow your business
You notice that when people see images of your products online, you have an increase in conversions or sales. Which customer touchpoint could you use to take advantage of this insight?
- Shopping bags
- Blog content
- YouTube
- Social media
How can businesses benefit from using analytics on their website?
- It will show you where your audience comes from
- It will list which pages your audience does not like
- It will show where your customers go after they’ve left your site
- It will show you why your audience visit your site.
Websites are hosted on a server and each of these servers has its own unique IP address. What does the ‘IP’ stand for?
- Internet Position
- Internet Placement
- Internet Privatisation
- Internet Protocol
Websites are hosted on a server and each of these servers has its own unique IP address. What does the ‘IP’ stand for?
- Internet Position
- Internet Placement
- Internet Privatisation
- Internet Protocol
Which are the first steps you should consider when constructing an online business strategy?
- Understand the target audience
- Change your mission statement to match the goals
- Create goals and identify a USP
- Define and segment your audiences
Where does the domain name of a website primarily sit?
- In the URL
- In the coding of your header image
- In your navigation menu
- In your logo’s hyperlink
When planning your website, what is one of the key things you should consider?
- The order your products will appear on the site
- What you want your customers to do on the site
- How customers will interact with the site
- What your customers want to see on the site
When considering whether to have a web presence for your business, which of the following is not a major factor?
- Technology
- Cost
- Scope
- How long you’ve been in business
When you’re building a business website, what purpose does a server have?
- It manages your website
- It hosts your website
- It promotes your website
- It secures your website
When looking to advertise a new business online, what is one of the major benefits of display ads?
- They are seen by everyone
- They have higher click-through rate
- They can come in many different formats
- They don’t cost too much to set up
Imagine a customer has downloaded an app made by their local hardware store. How could that business connect with their audience through the app?
- Call the customer when there is an offer they’d enjoy
- See where their customers are and monitor their shopping behaviours
- Send them offers when they enter a certain geographical area
- Add items to their in-app basket that you think they’d like
What is the term we use to describe how search engines categorise each piece of content?
- Listing
- Crawling
- Indexing
- Ranking
When using a search engine, what is the name of a word or phrase somebody types to find something online?
- Search phrase
- Search term
- Search query
- Search word
When looking to optimise the performance of a website to improve its search engine ranking, using ‘long tail keyword terms’ in your SEO plan often allows you to…
- Outrank lots of larger, more established companies
- Find more opportunities
- See more traffic than short tail keywords
- Perform better on social media
Gaining backlinks to your website is a great way to improve the SEO performance. What best practice will encourage people to link back to your site?
- Pay people to link back to your site
- Write some great content they will find useful
- Ensure your staff link back to your site
- Link to them first, regardless of whether they have anything interesting on their site
There are many ways you can improve the performance of a website from an SEO perspective. When it comes to link building, which of the following statements is accurate?
- The quantity of links is important, not the quality
- The quality of links is important, not the quantity
- Links hidden within code on sites improves your SEO performance
- Links hidden within images on sites improves your SEO performance
There are many ways you can improve the performance of a website from an SEO perspective. When it comes to link building, which of the following statements is accurate?
- The quantity of links is important, not the quality
- The quality of links is important, not the quantity
- Links hidden within code on sites improves your SEO performance
- Links hidden within images on sites improves your SEO performance
Which of the following will be achieved by including an offer in a Search Engine Marketing (SEM) ad?
- It will help the ad stand out and encourage people to click it
- It will guarantee the ad appears at the top of the search results
- It will increase the amount of users across your entire website
- It can increase the quality score of your ad
Fill the blank: When managing SEM campaigns, the best way to optimise your quality score is to improve the _________ of your keywords, adverts, and landing pages.
- relevance
- conversion
- clicks
- importance
When running a search engine marketing campaign, what goal do you expect to achieve by having conversion tracking on your site?
- To see personal data about the person who bought from you
- To understand what is working and what is not
- To increase your budget to get more traffic
- To advertise internationally more easily
Search engines see the content on a website as written code. How can you help search engines identify the images on your website?
- Place them well within your text
- Make them eye-catching
- Put branding on them
- Give them descriptive names
When looking to increase the presence of a website, putting together your search engine optimisation plan will help you plan your steps. Which activity would be first on the list?
- Choosing what images to put on your website
- Reserving all the social profiles that you will be using for the business
- Finding people who will link back to your website
- Keyword Research
When optimising a website for search, what impact do meta and title tags have on the search engine?
- They are hidden messages that have no bearing on search engines
- They are the on-page content that appears on your homepage, telling search engines what you do
- They are automatically generated and help websites rank within search engines
- They are embedded messages that help the search engine determine what’s on the page
When advertising on search engines, if you bid the same as your competitor, having a higher quality score will mean you appear where in comparison?
- Alongside them
- Below them
- On the next page after them
- Above them
When advertising using Search Engine Marketing (SEM), you only pay…
- when your ad appears within the search results
- when a conversion happens on your website
- when your ad is clicked by someone
- when someone stays on your website for more than 2 minutes
What can you achieve if you divide your search engine marketing account into relevant campaigns and ad groups?
- Drive more traffic to your website
- Target more people in different areas of the world
- Ensure people see relevant ads that relate to their search query
- Stop using negative keywords
What is the most important thing to consider when optimising a search engine marketing campaign?
- Increasing the bid for the keywords you are targeting
- Increasing the relevance of the keywords, ads, and landing page
- Adding lots of keywords to the campaign to get more traffic
- Continually changing the ad copy
What’s the first step in the search engine optimisation process for your website?
- Off-site optimisation
- Keyword research
- Writing fresh content
- Setting an ad budget
When ranking websites on search engine results pages, which element of a website do search engines value the most?
- How long the content on the page is
- If you mention keywords over 50 times in a short piece of content
- Unique, engaging, relevant content
- Where you are in the world when adding content to your site
A lot of factors can affect how well a website will rank on search engines. What role does metadata have in this process?
- Helps your website stand out from the competition
- Allows you to input lots of keywords so that you appear for all of them
- Provides search engines with more consistent and clear information about what’s on the website
- Allows you to place sales promotion offers within the search results
Which of the following is a benefit of Search Engine Marketing (SEM)?
- Reach out to potential customers actively looking for your product or service
- Create different types of ad formats to show to potential customers
- Target people based on their interests and habits
- SEM is a lot cheaper than any other advertising medium
If you want to track a completed order in your website, what would be a proper place to add the conversion tracking code?
- Website’s homepage
- Order confirmation page
- Order form page
- Contact us page
Fill the blank: When optimising SEM campaigns, negative keywords _________ your ads from appearing when people search for things that aren’t relevant to your business.
- prevent
- secure
- increase the chance of
- decrease the chance of
Fill the blank: ‘Search engines _________ the internet to discover content.’
- index
- crawl
- investigate
- rank
What are three key considerations when evaluating keywords for search engine optimisation?
- Competition, cohesiveness, relevance
- Frequency, competition, relevance
- Relevance, cohesiveness, execution
- Frequency, execution, relevance
We use them every day, but what is the overall purpose of a search engine?
- To position websites based on how popular they are
- To display websites in a random order to increase site traffic
- To ensure every business gets an equal number of site visits
- To help the user find the most relevant answer to their query
Which search query would trigger an ad based on this keyword: [London portrait photographer]?
- Portrait photographer London
- London photographer
- London portrait photographer
- Photographers in London
Google Search Console “Crawl” reports let you monitor…?
- If potential customers can access your web pages
- If Google can view your web pages
- How people interacts with your website
- What information Google records
- about your site
To improve your website’s SEO performance, when should you consider updating your SEO plan?
- When you write a new blog post
- When you have a sale or promotion
- When you add a new service or product
- When you employ new staff
When trying to promote your business locally, what three key bits of information should be present in your directory listing?
- Business name, address, phone number
- Personal name, business name, postcode
- Name, PO box, freephone number
- Business name, CEO, company registration number
Fill the blank: When it comes to promoting a business locally, search engines can _______________ your business in the search results page if the user is near your location.
- prioritise
- highlight
- hide
- promote
Using social media for business purposes can be very different to running personal profiles. If you’re looking to attract people to your social network, what tone of voice should you consider?
- Stern & Serious
- Serious & Honest
- Fun & Inviting
- Engaging & Inviting
When it comes to knowing which social media platforms to focus your efforts on, how can you work out which one will work best for you?
- Compare follower numbers across platforms
- Use online analytics tools to measure engagement
- See what competitor businesses are using
- Ask friends and family which platforms they use
Mobile apps are a great tool to engage with customers on the go. What is one of the major benefits of a mobile app over a website?
- Apps allow you to send push notifications
- Apps are easy to access on the app store
- Apps generally work on more mobile devices
- Apps allow you to collate more data on your customers
When looking to create video content for your marketing strategy, what three best practices should you look to include?
- Short, technical, include a call to action
- Relevant, short, entertaining
- Short, entertaining, include a call to action
- Short, relevant, include a call to action
Why is it important to reach customers on their mobiles when advertising locally?
- People use their phones while they are on the go
- Ads are smaller in mobile devices and therefore cheaper
- People prefer to receive adverts on their mobile
- Everyone has a mobile phone
When looking to promote a business on social media, what is a good way to grow your social media following or engagement quickly?
- Paid advertising
- Pay for followers
- Follow all of your competitors’ followers
- Overuse hashtags
When building a website for a business, what type of design should it have in order to be ‘mobile friendly’?
- A scaled design
- A visual design
- A responsive design
- An integrated design
When designing mobile advertising campaigns, what is a best practice to identify which keywords to target?
- Ask your audience what they search for when looking for similar products
- Use the Google Keyword research tool or Bing Keyword research tool
- Use a tool to harvest the keywords your competitors are using
- Use all the usual keywords from your website in your advertising account
‘Because online attention spans are shorter, a great hook or opening sentence is important to draw people in.’ What is this a best practice example of?
- Writing engaging online copy
- Keeping the target audience in mind
- Understanding the user journey
- Being consistent in your approach to copy
Why is it important to reach customers on their mobiles when advertising locally?
- People use their phones while they are on the go
- Ads are smaller in mobile devices and therefore cheaper
- People prefer to receive adverts on their mobile
- Everyone has a mobile phone
Why is social media a great tool for your business to build trust and engagement with your audience?
- You can share offers and discounts exclusively to your following
- You can share blogs from other businesses to cover more than what you do
- You can share honest reviews about your product or service
- You can connect with customers at any time of the day
What type of tool can be used to monitor and evaluate your social media audience’s actions on your website?
- Content scheduling tools
- Audience profiling tools
- Social media analytic tools
- Website analytic tools
Which of the following is a core benefit that content marketing can bring to a business’s online presence?
- It can improve sales by directing more traffic to your website
- It can enable a business to create a bank of content, which can be reused to create ads
- It helps a company identify its biggest competitors
- It provides you with another channel to push sales and promotional messages to customers on a regular basis
When looking to promote your products and services locally, what are the benefits of using search engine ads?
- Everyone uses search engines
- You can target ads to a specific geographic area
- You can target ads to specific genders
- Search ads are cheaper than display adverts