100% Free Updated HubSpot Marketing Software Certification Exam Questions & Answers.
To do inbound marketing well, you need to start your journey with the marketing software the right way.
HubSpot Marketing Software Certification Exam Details:
- Questions: 75 questions
- Time limit: 3 hours
- Pass rate: 80% (57 questions correctly to pass)
- Retake period: If you don’t pass the assessment, you can take it again after 12 hours later.
- Validity Period: 24 Months
For taking the HubSpot Marketing Software Certification Exam to follow the below steps
Step 1: Click Here and sign in with your HubSpot account.
Step 2: Start your exam.
Step 3: Copy (Ctrl+C) the question from the Hubspot exam section and then find (Ctrl+F) the question from here and get the correct answer.
Step 4: After completing the exam, you need to do some practical tasks, then you will get the HubSpot Marketing Software Exam Certificate.
▶️ A(n) _ list can help you gain an understanding of contacts who met a certain criteria on a particular date. Then you can look back at that list later and see contacts who may no longer meet the criteria.
static☑️
active
filtered
Moving
▶️ True or false? A list and a report in HubSpot accomplish the same actions and goals.
True
False☑️
▶️ What is a pop-up form?
A dynamic form that acts as CTA, landing page, and thank you page, all-in-one☑️
A bot programmed to chat with prospects conversationally
A clickable element on a website page, blog post, or email that promotes and redirects visitors to an offer
An ungated piece of content
▶️ True or false? Pop-up forms are outbound.
True
False☑️
▶️ How can a pop-up form supplement a visitor’s experience?
By interrupting a visitor browsing irrelevant content
By providing additional content or value☑️
By redirecting users to an interesting offer or asset
By collecting information that can help you immediately personalize a visitor’s experience
▶️ When determining buyer personas, which type of information is most important to capture?
Psychographic information☑️
Demographic information
Both are equal
Your buyer personas are actual customers you’ve worked with.
▶️ Fill in the blank: Strive to choose a core topic with a monthly search volume that’s at least __.
20
300☑️
800
1,500
▶️ Which of the following are campaign metrics that can be tracked in HubSpot?
Influenced contacts
Closed deals
New contacts (first touch)
A, B, and C☑️
▶️ True or false? All assets should be built before creating a campaign.
True
False☑️
▶️ Which of the following is NOT a feature available to you in draft mode?
Adding a call-to-action☑️
Italicizing text
Inserting an H2 or H3 header
Calling out a quoted sentence
▶️ Which sentence best describes the relationship between templates and pages?
Templates and pages are the same thing.
To create a page, a marketer must first build a new template using the design manager.
Pages and templates are unrelated.
Pages are created from templates, which can be built in the design manager or downloaded from the marketplace.☑️
▶️ Which statement about selecting marketplace templates is most accurate?
Any template in the marketplace will be a great fit for your content.
A web developer is recommended for best results.
Learning to select the best templates for your needs can help your organization build great pages faster.☑️
The most important consideration when selecting templates is brand alignment.
▶️ True or false? The Marketing Hub uses shared contact information with the Sales Hub and Service Hub via the CRM contacts database.
True☑️
False
▶️ Marketing Hub users will frequently use which of the following menus in HubSpot?
Marketing
Reports
Contacts
Automation
All of the above☑️
▶️ Which of the following options reflects the correct sequence for establishing goals with your team?
Specify Tactics -> Define Business Goals -> Identify Indicators of Success (KPIs)
Identify Indicators of Success (KPIs) -> Define Business Goals -> Specify Tactics
Define Business Goals -> Specify Tactics -> Identify Indicators of Success (KPIs)
Identify Indicators of Success (KPIs) -> Specify Tactics -> Define Business Goals
Define Business Goals -> Identify Indicators of Success (KPIs) -> Specify Tactics☑️
▶️Which of the following metrics are marketing teams NOT likely to report on?
Monthly website traffic
Rate of visitors converted to contacts
Rate of contacts qualified to be handed over to sales
Individual sales users’ monthly quota☑️
▶️True or false? The more completely you use the Marketing Hub, the better the individual tools can help you.
True☑️
False
☑️ What is the definition of contact management?
A strategy that focuses on using only a marketing software to easily store and source a contact’s information, including their name, contact history, email information, and more
A strategy that focuses on using a software program to easily store and source a contact’s information, including their name, contact history, email information, and more☑️
A strategy that focuses on using a software program to easily store and source company information specific to making a deal in HubSpot CRM
A strategy that focuses on dividing marketing and sales to separate contact information and store it separately in a software platform.
▶️__ software is the foundation for storing all the information you have on the humans you’re connecting and building trust with.
CMS
CMC
CRM☑️
CMR
▶️Keeping your database healthy and up to date should always be a priority so that you can create powerful and _.
contextual conversations☑️
content conversations
contextual pillar pages
outbound conversations
▶️True or false? When importing contacts, HubSpot automatically searches for matches with your spreadsheet columns and pairs your existing properties, such as first name and last name.
True☑️
False
☑️Which parts of your organization can benefit from buyer personas?
Marketing team
Sales team
Services team
A and B
A, B, and C☑️
▶️ True or false? Buyer personas are non-fictional case study examples of your most successful customer.
True
False☑️
☑️ True or false? When creating buyer personas, consider creating a different persona based on job function. Grouping buyer personas together by the goal or challenge they’re trying to overcome won’t be detailed enough to know who you’re talking to.
True
False☑️
▶️Most organizations target how many buyer personas?
1–2
3–5☑️
6–10
At least 10
▶️All of the following are components of a topic cluster EXCEPT:
Core topics, which will take the shape of your pillar page
Subtopics, such as blog posts or videos
Distribution channels, such as YouTube or Twitter☑️
Internal hyperlinks
▶️ What is the definition of segmentation?
Creating filters for your contacts based on similarities
Creating a segment based on buyer personas
Breaking up your contacts into smaller groups of similar people☑️
Creating a static list based on an imported list of contacts
▶️What are three examples of segments that every business should ideally have?
Subscribers, leads, customers☑️
Leads, prospects, opted-out customers
Subscribers, customers, users
Unsubscribers, users, customers
▶️ What are the three types of segments you can create in HubSpot?
Saved filters, active lists, active filters
Static filters, active lists, active filters
Static filters, static lists, opted-out filters
Saved filters, active lists, static lists☑️
▶️ Quickly viewing a segment of your database right from the contacts, companies, deals, or tickets dashboard is an example of which type of segment?
Active list
Saved filter☑️
Static list
Saved list
▶️ True or false? Common uses for active lists include sending unique marketing emails based on each contact’s behavior and properties.
True☑️
False
▶️ The analyze tab for your marketing emails is most commonly used to __.
report on your individual marketing emails
review emails before sending them out
optimize your marketing emails
analyze your email marketing channel as a whole☑️
▶️ True or false? You can test your marketing emails in different email clients from within the email editor.
True☑️
False
▶️ When drafting an email, why would you enable a web version of your email?
Enabling a web version of your email gives recipients the option to open the email in a web browser if their email client doesn’t render it correctly.☑️
Enabling a web version of your email helps you create SEO with your email copy.
Some email clients require a web version to render marketing emails.
You should not enable a web version of your email. This is not a best practice.
▶️ True or false? Your email channel works with your other conversational channels to help create conversations and experiences with the people you’re connecting with.
True☑️
False
▶️ True or false? Marketing automation is ONLY used to automate your marketing actions.
True
False☑️
▶️ _ workflows will operate once a contact meets the enrollment triggers of that workflow.
Start from scratch☑️
Center on a date
Center on a date property
Center on a sales date property
▶️ True or false? You can set a workflow goal on the main workflows dashboard.
True
False☑️
▶️True or false? When creating a new page in the CMS, it’s important to choose your title carefully since it will automatically become the HTML title of the published web page.
True
False☑️
▶️ What is a landing page?
A single page that covers all aspects of the topic, with room for more in-depth reporting
A pop-up form
The page typically encountered first on a website that usually contains links to the other pages of the site
Website pages that are designed to convert visitors into leads☑️
▶️You can create a call-to-action to align with which stage of the buyer’s journey?
Awareness
Consideration
Decision
A, B, and C☑️
▶️True or false? Forms are dead.
True
False☑️
▶️ True or false? All scheduled social posts can be attached to an existing HubSpot campaign, or you can create a new campaign with your post.
True☑️
False
▶️ In the HubSpot email dashboard, there are two types of tabs that give you more insight into how your emails are performing. What are they?
Manage and Report
Manage and Analyze☑️
Post-Send Details and Report
Analyze and Report
▶️ What are the three types of segments you can create in HubSpot?
Saved filters, active lists, active filters
Static filters, active lists, active filters
Static filters, static lists, opted-out filters
Saved filters, active lists, static lists☑️
▶️ Quickly viewing a segment of your database right from the contacts, companies, deals, or tickets dashboard is an example of which type of segment?
Active list
Saved filter☑️
Static list
Saved list
▶️ True or false? Common uses for active lists include sending unique marketing emails based on each contact’s behavior and properties.
True☑️
False
▶️ The analyze tab for your marketing emails is most commonly used to __.
report on your individual marketing emails
review emails before sending them out
optimize your marketing emails
analyze your email marketing channel as a whole☑️
▶️ True or false? You can test your marketing emails in different email clients from within the email editor.
True☑️
False
▶️ When drafting an email, why would you enable a web version of your email?
Enabling a web version of your email gives recipients the option to open the email in a web browser if their email client doesn’t render it correctly.☑️
Enabling a web version of your email helps you create SEO with your email copy.
Some email clients require a web version to render marketing emails.
You should not enable a web version of your email. This is not a best practice.
▶️ True or false? Your email channel works with your other conversational channels to help create conversations and experiences with the people you’re connecting with.
True☑️
False
▶️ True or false? Marketing automation is ONLY used to automate your marketing actions.
True
False☑️
▶️ _ workflows will operate once a contact meets the enrollment triggers of that workflow.
Start from scratch☑️
Center on a date
Center on a date property
Center on a sales date property
▶️ True or false? You can set a workflow goal on the main workflows dashboard.
True
False☑️
▶️True or false? When creating a new page in the CMS, it’s important to choose your title carefully since it will automatically become the HTML title of the published web page.
True
False☑️
▶️ What is a landing page?
A single page that covers all aspects of the topic, with room for more in-depth reporting
A pop-up form
The page typically encountered first on a website that usually contains links to the other pages of the site
Website pages that are designed to convert visitors into leads☑️
▶️You can create a call-to-action to align with which stage of the buyer’s journey?
Awareness
Consideration
Decision
A, B, and C☑️
▶️True or false? Forms are dead.
True
False☑️
▶️ True or false? All scheduled social posts can be attached to an existing HubSpot campaign, or you can create a new campaign with your post.
True☑️
False
▶️ In the HubSpot email dashboard, there are two types of tabs that give you more insight into how your emails are performing. What are they?
Manage and Report
Manage and Analyze☑️
Post-Send Details and Report
Analyze and Report
▶️True or false? Choosing to not use the Marketing Hub blog tool to host your blog will make your Marketing Hub campaign reporting less comprehensive.
True☑️
False
▶️Which is NOT an example of demographic information that can help bring value to your buyer persona research?
Age range
Geographical location
Shoe size☑️
Income range
▶️ Fill in the blank: When linking your topic cluster together, it’s critical that you __.
link all subtopics to the pillar page☑️
only link the top 20 performing subtopics to the pillar page
link the pillar page to all relevant subtopics
A and C
B and C
▶️True or false? The higher your DA (Domain Authority), the easier it should be for your topic clusters to rank.
True☑️
False
▶️ All of the following are examples of on-page SEO best practices to consider when optimizing your pillar page EXCEPT:
The core topic is featured in the URL
The core topic is featured in the H1
The core topic is featured in a video at the top of the page☑️
The core topic is featured in the image alt text
▶️ True or false? Only reference the core topic on your pillar page. Using synonyms of your core topic will confuse search engines on how to best rank this page.
True
False☑️
▶️Which type of pillar page is in the form of an ungated guide or ebook?
Resource pillar page
Guide-type pillar page
Information-based pillar page
10x content pillar page☑️
▶️ All of the following are ways you can report on a campaign EXCEPT:
In the campaign itself
In campaign analytics, under the reporting tool
Both of the above
None of the above: Campaign reporting is a default option in the marketing dashboard☑️
▶️All of the following are examples of how you can export campaign data EXCEPT:
XLSX
XLS
PDF☑️
CSV
▶️All of the following are examples of SMART goals EXCEPT:
Have 30% of your marketing leads attend an upcoming webinar
Have thought leaders contribute to an upcoming ebook☑️
Increase sales qualified leads by 20% by the end of the year
Generate 10 customers within the first week of an upcoming product launch.
▶️ All of the following are tools you can connect to a HubSpot campaign EXCEPT:
Blog
Form
Content strategy☑️
Email
▶️True or false? You have up to one week to edit the name of a campaign.
True
False☑️
▶️True or false? Every time you publish a blog post, you’re creating a new, unique page for your website.
True☑️
False
▶️ What type of file can you import in draft mode instead of starting a blog post from scratch?
Word doc
Google doc☑️
Evernote file
PDF
▶️ Fill in the blank: For distraction-free editing, click _.
Zen Mode☑️
Text-Only Mode
Draft Mode
Inline Edit Mode
▶️Fill in the blank: To preview your post, click __.
The Read more separator
The Preview button☑️
The Content tab
There is no preview mode
▶️ Which of the following tasks can be performed in settings?
Managing navigation
Setting a logo
Choosing system pages
Setting a favicon
All of the above☑️
▶️Which sentence best describes collaboration in the CMS?
The HubSpot CMS should only be used by one person at a time.
Delegation and organization are integral to managing web assets in the HubSpot CMS.☑️
The HubSpot CMS automates collaboration so you don’t have to worry about it.
Marketers should defer to developers when it comes to CMS decisions.
▶️True or false? Big companies require complex page templates.
True
False☑️
▶️True or false? Logos are always global content and can’t be swapped out on individual pages.
True
False☑️
▶️ How does a landing page typically gather information about site visitors?
Using a meetings link
Using a CTA
Using an email
Using a form☑️
▶️ What are the elements of a traditional conversion path?
Chatbot, live chat, messaging app
Landing page, form, chatbot☑️
Landing page, form, CTA, thank you page
Thank you page, messaging app, CTA, landing page
▶️ True or false? Pillar pages make landing pages obsolete.
True
False☑️
▶️When should you ungate content?
Contextually — ungate content when it makes the most sense for your business.☑️
Always — forms are dead.
Never — pillar pages are a fad.
To gate or ungate is an illusion.
▶️ What are the key components of a landing page?
Copy, form, content offer
Headline, chatbot, form, video
Headline, copy, form, image☑️
Copy, form, video, content
▶️Why is it considered a best practice to include an image or video on a landing page?
Images give visitors a tangible idea of what they’ll receive.
Images make landing pages much more visually dynamic.
Images can tell complex stories faster than words can.
A, B, and C☑️
▶️What is a call-to-action button?
A clickable element on a website page, blog post, or email that promotes and redirects visitors to an offer☑️
A pop-up form
A snippet of text that Google serves on a search engine results page (SERP)
Anybody your company communicates with in the course of doing business
▶️What is a the areas you need to consider when building a call to action?
Visuals
Copy
Location
A B and C☑️
▶️ What are/is the area(s) you need to consider when building a call-to-action?
Visuals
Copy
Location
A, B, and C☑️
▶️Why should your call-to-action contain action-oriented language?
Because Jorie said so.
A call-to-action should inspire your visitors to take an action.
You don’t want a visitor to have to think too hard about what they can expect when clicking a button.
B and C☑️
▶️ A call-to-action button is also known as a:
ATC
CTA☑️
CAT
TAC
▶️You should base the design of your CTA on the following
Your buyer persona’s preferences
Your brand
Accessibility
A, B, and C☑️
▶️ True or false? You can use your HubSpot CTAs in externally hosted content.
True☑️
False
▶️ True or false? You should always disable cookie tracking on forms, unless you have a specific use case in mind.
True
False☑️
▶️Why should you limit the number of form fields you use on your form?
Trick question! You should ask for all of a contact’s information up front so you can personalize every conversation moving forward.
The information you ask for should be a fair exchange for the content you’re offering.☑️
Nobody has time to fill out a long form.
Short forms show that you don’t really want to learn more about a prospect.
▶️Why should you limit the number of form fields you use on your form?
Trick question! You should ask for all of a contact’s information up front so you can personalize every conversation moving forward.
The information you ask for should be a fair exchange for the content you’re offering.☑️
Nobody has time to fill out a long form.
Short forms show that you don’t really want to learn more about a prospect.
▶️ What is a form submission notification?
A notification that your form has successfully published to your site
The code you use to embed your HubSpot form externally
A notification that is emailed to a set list of recipients when a visitor submits a form☑️
The HubSpot tracking code installed to track and store your form submission data in your CRM
▶️Your form submission rate tracks:
The total number of views for all the pages your form appears on that also have your HubSpot tracking code on them
The total number of submissions divided by the total number of views for the form☑️
The total number of times the form has been submitted across all your pages
The total number of times your form appears across all your pages
▶️Where is information collected by your form submissions stored in HubSpot?
Buyer personas
Your reports home
Deal records
Contact records☑️
▶️What is the advantage of using a form?
Forms help you gauge how interesting a piece of content is to your target audience.☑️
Forms can help you disqualify leads.
With forms collecting information for you, you no longer need to talk to sales.
Form submissions can be used to boost the vanity metrics of your site.
▶️What is a lead flow?
A pop-up form☑️
A bot programmed to chat with prospects conversationally
A clickable element on a website page, blog post, or email that promotes and redirects visitors to an offer
An ungated piece of content
▶️What’s the difference between a form and a lead flow?
Experience — forms are inbound. Lead flows are outbound.
Location — forms only exist on landing pages. Lead flows only exist on pillar pages.
Forms can be used in the awareness, consideration, and decision stages of the buyer’s journey. Lead flows are only used in the decision stage of the buyer’s journey.
Experience — lead flows are a CTA, landing page, and thank you page all in one. Forms are part of a larger conversion path.☑️
▶️How can a lead flow supplement a visitor’s experience?
By interrupting a visitor browsing irrelevant content
By providing additional content or value☑️
By redirecting users to an interesting offer or asset
By collecting information that can help you immediately personalize a visitor’s experience
▶️ Lead flows are best suited to which stage of the buyer’s journey?
Ans. Awareness
▶️ Pop-up forms are best suited to which stage of the buyer’s journey?
Awareness☑️
Consideration
Decision
All stages of the buyer’s journey
▶️ What are the two most important things to keep in mind when developing a HubSpot social media strategy? Choose two:
Using a free tool to develop great content
Knowing your buyer persona
Mapping your business goals to social objectives☑️
Adding social media links to your website header and footer
Connecting your social media accounts in email
▶️You can filter your HubSpot social inbox in a variety of ways. Which one is NOT one of them?
By the accounts you want to see engagements from
By going to Twitter to see the lists you’ve created in HubSpot☑️
By conversations, so you can respond to audience comments
By interactions or click-like engagements with content that has been published in HubSpot
▶️What is a Twitter stream?
A contact list of followers you acquired from Twitter
A data list of keywords to monitor that appears after uploading a list of your Twitter contacts
A display of tweets that you developed in the social inbox to promote a specific campaign
A display of tweets that match pre-defined, saved searches on specific criteria☑️
▶️ “True Or False? Google’s Goal Is To Provide Users With The Most Relevant, Credible Content That Exists On The Web Based On Their Search Query.”
True☑️
False
▶️ True Or False? You Cannot Add A Featured Image To A Blog Post.
True
False☑️
▶️True Or False? In A Topic Cluster, Subtopics Are Usually Covered In Blog Posts.
True☑️
False
▶️What Is The Primary Purpose Of A Topic Cluster Content Strategy?
To create more engaging blog content for your audience
To generate more leads from your blog
To attract more visitors to your website through your blog
To rearrange your site architecture into clusters of related content☑️
▶️ Choose All That Apply: Blogging Helps Your Inbound Marketing By _.
It helps you attract new visitors☑️
It helps you convert visitors into leads☑️
It helps you report on your marketing funnel
It helps you personalize your website
▶️Where Can You View Data About An Individual Blog Post’s Performance In HubSpot?
In the Performance tab of that blog post☑️
On your Marketing dashboard
In a contacts attribution report
In the Optimize tab of the blog post editor
▶️What Can You Add To A Blog Post To Determine What Content Will Show Up On The Short Form Version Of That Post On Your Blog’s Homepage?
Read more separator☑️
Call to action
Personalization token
Paragraph break
▶️ What Is The Final Step You Should Take Before Publishing A Page?
Preview the page☑️
Add a canonical URL
Make sure you only have one H1 header
Schedule the page to publish at a laterdate nd time
▶️Which Of These Is NOT One Of The Ways Search Has Changed In The Last 5 Years?
The rising popularity of voice search
More conversational search
Less emphasis on exact match keywords
Fewer Google algorithm changes☑️
▶️ What’s The Difference Between A Form And A Pop-Up Form?
Experience — forms are inbound. Pop-up forms are outbound.
Location — forms only exist on landing pages. Pop-up forms only exist on pillar pages.
Forms can be used in the awareness, consideration, and decision stages of the buyer’s journey. Pop-up forms are only used in the decision stage of the buyer’s journey.
Experience — pop-up forms are a CTA, landing page, and thank you page all in one. Forms are part of a larger conversion path.☑️