Which of the following is not a primary objective of marketing analytics?
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10/10
a) Increasing customer retention
b) Maximizing sales revenue
c) Enhancing brand awareness
d) Minimizing production costs

What is the main purpose of A/B testing in marketing analytics?
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10/10
a) Identifying customer segments
b) Measuring website traffic
c) Comparing two or more strategies to determine which performs better
d) Creating customer personas

Which metric measures the percentage of visitors who leave a website without taking any action?
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10/10
a) Bounce rate
b) Conversion rate
c) Click-through rate
d) Churn rate

In marketing analytics, what does ROI stand for?
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10/10
a) Return on Investment
b) Rate of Interest
c) Return of Income
d) Revenue of Interest

What is the purpose of predictive modeling in marketing analytics?
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10/10
a) Analyzing past performance
b) Identifying current market trends
c) Forecasting future outcomes
d) Calculating customer acquisition costs

Which of the following is a key component of customer segmentation in marketing analytics?

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10/10
a) Demographics
b) Product pricing
c) Inventory management
d) Supplier relationships

Which metric helps measure the effectiveness of email marketing campaigns?

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10/10
a) Customer lifetime value (CLV)
b) Click-through rate (CTR)
c) Gross margin
d) Cost per click (CPC)

What is the purpose of a SWOT analysis in marketing analytics?

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10/10
a) Evaluating a company’s internal strengths and weaknesses

b) Analyzing customer demographics
c) Identifying competitor pricing strategies
d) Measuring market share

Which type of data analysis involves finding patterns and relationships in large datasets?

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10/10
a) Descriptive analytics
b) Predictive analytics
c) Prescriptive analytics
d) Diagnostic analytics

What does CTR (Click-Through Rate) measure in digital marketing analytics?

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10/10
a) The number of items in a shopping cart
b) The percentage of users who clicked on a link
c) The conversion rate of website visitors
d) The cost per impression (CPI)

What is the primary purpose of visual merchandising in retail?

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10/10
a) Reducing operating costs
b) Maximizing employee productivity
c) Enhancing the in-store shopping experience
d) Increasing online sales

Which inventory management strategy aims to minimize holding costs by ordering inventory only when it’s needed?

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10/10
a) Just-in-time (JIT)

b) Economic order quantity (EOQ)
c) Safety stock
d) ABC analysis

In the context of retail, what does “planogram” refer to?

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10/10
a) A financial plan for the business
b) A layout plan for store displays and product placement
c) A marketing strategy for online promotions
d) A customer loyalty program

What is the term for the practice of selling goods at a lower price than usual to attract customers?

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10/10
a) Premium pricing
b) Price skimming
c) Markdown pricing
d) Psychological pricing

Which of the following is an example of omni-channel retailing?

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10/10
a) A brick-and-mortar store with no online presence
b) A retailer that only sells products on social media platforms
c) A retailer offering products both in physical stores and through an e-commerce website
d) A retailer that sells luxury items exclusively

What is the key objective of customer relationship management (CRM) in retail?

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10/10
a) Increasing inventory turnover
b) Reducing employee turnover
c) Building and maintaining strong customer relationships
d) Minimizing advertising expenses

Which pricing strategy involves setting a high initial price for a new product and gradually lowering it over time?

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10/10
a) Cost-plus pricing
b) Penetration pricing
c) Price bundling
d) Dynamic pricing

What is the term for the process of analyzing data to understand customer preferences and behavior in retail?

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10/10
a) Market research
b) Inventory optimization
c) Customer analytics
d) Supply chain management

What does the acronym POS stand for in the context of retail?

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10/10
a) Point of Sale
b) Price of Service
c) Product Ordering System
d) Point of Synchronization

Which of the following is a key component of effective retail supply chain management?

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10/10
a) Maximizing product variety
b) Minimizing customer interactions
c) Reducing inventory carrying costs
d) Ignoring e-commerce trends