• Format: Multiple Choice Question
• Questions: 10
• Passing Score: 8/10 or 80%
• Language: English

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What is the primary goal of a marketing strategy?

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10/10
a. To maximize short-term profits
b. To achieve long-term customer satisfaction
c. To reduce production costs
d. To increase employee morale

Which of the following is NOT one of the Four P’s of marketing?
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10/10
a. Price
b. Product
c. Promotion
d. People

A SWOT analysis is a tool used in which phase of strategic planning?
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10/10
a. Implementation
b. Monitoring
c. Evaluation
d. Analysis

What is the purpose of market segmentation in marketing strategy?
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10/10
a. To reduce competition
b. To target specific customer groups with tailored marketing efforts
c. To increase production efficiency
d. To set lower prices

Which business strategy focuses on offering unique products or services to a narrow market segment?
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10/10
a. Cost Leadership
b. Differentiation
c. Focus
d. Diversification

Which type of competitive advantage aims to be the low-cost producer in the industry?
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10/10
a. Differentiation
b. Cost Leadership
c. Niche Market
d. Innovation

Which of the following is NOT a component of the marketing mix?
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10/10
a. Place
b. Product
c. Partnership
d. Promotion

What is the term for the process of gathering, analyzing, and interpreting data about a market, including information about potential customers and competitors?
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10/10
a. Market Segmentation
b. Marketing Research
c. Market Penetration
d. Market Positioning

Which strategic planning model involves identifying a company’s strengths, weaknesses, opportunities, and threats?
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10/10
a. BCG Matrix
b. Ansoff Matrix
c. SWOT Analysis
d. PESTEL Analysis

What is the term for the process of introducing a new product or service to the market?
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10/10
a. Market Research
b. Product Launch
c. Market Segmentation
d. Market Expansion