Start Test on Search Engine Optimization
Certification on Search Engine Optimization by Jaipuria School of Business Start Test on Search Engine Optimization
1. The test is based on Search Engine Optimization. 2. Select the correct option to answer each question.
3. Please refer to the maximum time allowed for each exam. This exam is for 20 min.
4. This is the time available for the candidate to demonstrate the widest range of skills they can, and candidates are
advised to make full use of this.
5. This exam is of 100 marks, there is no negative marking
6. A certificate of Achievement in Search Engine Optimization is awarded by Jaipuria School of Business only after
securing a min 70% mark in the assessment which judges basic concepts of Search Engine Optimization
7. All earned certificates are in your profile section.
8. All our certificates can be verified online with a unique certificate id
Search Engine Optimization Test Answers.
1. Question
Which of the following free tools/websites could help you identify which city in the world has the largest search for the keyword + “six sigma”?
Ans. WordTracker free tools/websites
2. Question
In general, internal links pass about the same value as external links:
Ans. False
3.Question
Why is it important to post to a blog regularly?
Ans. Keep readers engaged and also gives search engines content to index
4. Question
Which of the following would be leveraging both social network and traditional marketing?
Ans: A print advertisement in a magazine which drives people to a website where there is a free trail offer
5. Question
Which of these factors will affect your ranking for local-focused queries?
Ans. A crawlable, correctly formatted address on your website
6. Question
To place a video ad over YouTube videos, which option would you choose?
Ans. A video campaign through Google Ad Experience
7.Question
What are the four P’s of marketing?
Ans. product, price, place and promotion.
8. Question
What does the term “sandbox” mean in SEO?
Ans. This is where sites are kept till they get mature enough to be included in the top rankings for a particular keyword
9. Question
If you’re running a Facebook or Instagram campaign and need sophisticated targeting and budgeting options, which would be
the best tool to use.
Ans. Ads Manager
10. Question
If you’re using paid advertisements on Twitter, and want more people to see your tweets, what’s the best campaign type to use:
Ans. Followers
11. Question
What is keyword density?
Ans. the number of times a specific keyword appears on a webpage compared to the total word count.
12. Question
To give credit for duplicate content that appears on another site, use…
Ans. A cross-domain canonical tag
13. Question
What style of videos can a company post on YouTube?
Ans. All of the Above
14. Question
If you want to run a paid advertisement that appears across a wide variety of websites, videos, and mobile apps, your best
choice is
Ans. Google Ads Experience.
15. Question
Which one of the following practice is ethical?
Ans. Buying links from link farms
16. Question
What website provides details of search-engine-specific HTML markup that all major engines have agreed upon?
Ans. Schema.org
17. Question
If your new to Twitter and want to grow your audience using paid advertisements, what campaign type would work best?
Ans. Followers
18. Question
What link format is used to fight blog comment spam?
A: rel=”canonical”
B: rel=”follow”
C: rel=”author”
D: rel=”nofollow”
E: rel=”attribute”
Ans: D: rel=”nofollow”
19. Question
Let’s say you want to create an Instagram ad and want a high degree of control over budget, targeting and creative. Which is the best method/tool to use?
Ans. Facebook Ads Manager
20. Question
What is the term for optimization strategies that are in an unknown area of reputability/validity?
Ans. Grey hat techniques
21. Question
The default file type for your sitemap is:
Ans. .xml
22. Question
Which of the following factors have an impact on the google pagerank?
Ans. Total number of inbound links to a website’s page
23. Question
Which HTTP server response code indicates a page that has been permanently relocated and all links to the old page will
pass their influence to the new page location?
Ans. 301 redirect
24. Question
If you enter ‘help site: www.onlineinterviewquestions.com in the google search box, what will google search for?
Ans. It will find pages about help within www.Onlineinterviewquestions.Com
25. Question
When drafting your social media posts, always aim to end them with a clear:
Ans. call for attention
26. Question
Which form of redirect/meta tag will transfer the most authority to the directed page?
Ans. 301
27.Question
Which of the following search engines patented the concept of “trustrank as a methodology for ranking web sites & pages?
Ans. Yahoo!
28. Question
What is anchor text?
Ans. visible text that is hyperlinked to another page.
29. Question
Which of the following tactics can harm your search rankings?
Ans. Using text that is the same color as your pages background
30. Question
What do the acronyms PA, DA and PR stand for?
Ans. Page authority, domain authority, page rank.
31. Question
What aspects of a hyperlink are not important for sea?
Ans. The visibility of the link text
32. Question
What are the names of the three latest and largest algorithm updates Google has released?
Ans. Vince, Panda, Penguin
33. Question
What is the generally accepted difference between SEO and SEM?
Ans. Search Engine Optimization (SEO) is focused on optimizing a website in order to get traffic from organic search results
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